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Created by Sofia Prantera of 90’s cult brand; ‘Silas’ and Fergus Purcell of the iconic ‘PALACE’ triangle logo and ‘Marc by Marc Jacobs’ graphics reinvention, the British contemporary label is inspired by the anti-consumerist youth movements of the second half of the 20th century and a return of the 80’s sensibility where streetwear was fashion and vice versa.

Patterns are made in-house and garments are hand finished, foiled and dyed in the Aries studio in East London. Fit is at the forefront of the Aries design process, going against conventional pattern cutting rules to create original shapes, achieving simplicity without sacrificing originality. High ethical standards of production are a first concern with Aries, and all cloths and fabrics are produced and sourced in Italy and the UK.