Few companies thrive for more than 60 years, and even fewer are led by three generations of the same family. Snow Peak’s rich family heritage keeps us connected to our origins and inspires innovation. Through more than six decades, the brand has remained centred on the healing power of nature and the rejuvenation it offers.

"At Snow Peak, we treasure every individual’s initiative. By joining forces in absolute trust, we work to achieve global leadership, elevating the essential life values inspired by being with nature. 

We are always evolving, always innovating, always creating new approaches. 

Our philosophy is that we are all users, so we provide customers with rich experiences that inspire us all. 

We are committed to having a positive impact on the planet."