HERESY / 'FRINGE PURSUITS' SS25

HERESY is a brand that produces seasonal clothing collections influenced by the research and exploration of Folklore.

As well as clothing they make handmade art objects, produce events, program music projects, and print small-press publications.

‘Onwards, along the path laid by the stories, fears, superstitions and celebrations of the people that look to the cultural fringes for meaning and purpose.

'For over a decade HERESY has rooted around in Britain’s messy pool of folkloric tradition.  Some of the things we’ve found we have pocketed, adding them to our ever swelling collection of visual tropes, ideas, sounds and techniques. Our favourites have been repurposed to form our own language; the demon, the field, the chain, the ruin, the idol, the portal.

With this collection we’ve stripped back unnecessary peripheral language for this transmission, focusing on the iconography that represents HERESY’s core. Our own interpretation of Britain’s cultural edges.’