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Founded in 2009 by Angela Hill and David Owen, IDEA began as the fashion world’s favourite bookseller and became publisher to its biggest brands and photographers: Palace, Gucci, Willy Vanderperre, Alasdair McLellan et al.

Based in Soho, London but with a global reach by way of their 360K+ Instagram account, IDEA is highly selective in the stores they supply with books and apparel.