Our World - The North Face

Living Proof has worked with The North Face to release Our World, a 152-page book documenting the culture surrounding The North Face in New York City during the late ’90s and early ’00s. The North Face played a vital role in shaping the identity of graffiti writers, boosting crews and the local fashion scene in New York during a time when street-graffiti was at one of its peaks.

The book offers a glimpse into the gear, neighbourhoods, people and friendships that made the era what it was. Through photos and first-hand accounts, Our World captures the energy of the time. 

The book features an interview with Scot Schmidt, creator of The North Face’s Steep Tech Technology.